Need to know: expanding your business overseas

What if your next customer isn’t just around the corner, but already engaging with your brand on the other side of the world?

The eCommerce landscape has transformed rapidly in recent years. And it’s only expected to broaden. Research indicates cross-border eCommerce is set to grow by 108% from 2023 to 2028, soaring from £1.2tn to £2.7tn.

This was why the next webinar topic in the Brave Bison need-to-know series focused on how businesses could expand internationally and the opportunities for overseas growth for UK retailers.

The audience heard from the Director of Paid Media, Mark Byrne, and the Paid Media Manager, Shelby McQueen, as they shared the hurdles to look out for and the foolproof ways to overcome them. They also covered how to conquer international expansion step-by-step with the trusted G.R.O.W framework.

What was learned:

The opportunities for overseas growth for UK retailers

The hurdles to look out for and the foolproof ways to overcome them

How to conquer international expansion step-by-step with the trusted G.R.O.W framework

The G.R.O.W. framework was introduced:

Gather Insights

Regionalise Strategy

Optimise Performance

Wrap-up Analysis

The presenters walked through each of these four steps so attendees could take on the challenge of international expansion with confidence. They even showed examples of brands owning the global eCommerce game, as well as those who slipped up, so lessons could be learned from their successes and failures.

Watch the full webinar...

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