January 15, 2019

Investor News: Full-Year results for the twelve months ended 31 December 2018

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Brave Bison Group plc (AIM: BBSN), the social video company, today announces its audited full-year results for the twelve months ended 31 December 2018.

Financial Highlights

  • 19% increase in revenue to £21.2 million (2017: £17.8 million1), driven by growth in Facebook platform advertising, in line with 2018 strategy
  • Gross profit has increased in absolute terms, by 33% to £6.5 million (2017: £4.9 million) as a result of the increase in revenue and margin mix
  • Maiden adjusted EBITDAof £0.8 million (2017: £0.9 million loss)
  • Operating cash inflow for the first time – cash inflow from operating activities of £0.9 million (2017: cash outflow of £1.5 million) and the Group had £5.4 million of cash at the year end

Operational Highlights

  • Secured multiple new brands and retained and expanded existing customer relationships across APAC and UK
  • Ranked as the ‘7th Biggest Media and Entertainment Publisher in the World 2018’ by Tubular Labs Video Aces Award for digital publishers
  • Ended 2018 as biggest Facebook publisher globally based on views and has the single biggest page on Facebook in Viral Trnd
  • Won the Digiday Award for best branded content campaign for SEGA’s Football Manager on Slash Football
  • Launched two new cross-platform channels, Mutha and Perk, across a range of social channels
  • Partnership with United Nations Environment Programme secured for Mutha
  • Grew APAC teams following appointment of new General Manager APAC – new hires in Indonesia and South Korea
  • Featured in the London Stock Exchange’s 1,000 Companies to Inspire Britain report

Post Period

  • Top Facebook page in the world, Viral Trnd, re-branding to V Trnd, to create a viable home for branded content and dotcom launching in April
  • Meow channel re-launched on Facebook
  • Engaged Ingenuity, a lead generation and marketing company to drive new business in 2019 and beyond
  • BBC Instagram campaign won for ‘Body Positive’ season
  • Appointment of new Commercial Director, Brian Murnin – ex Vice and Warner Music
  • APAC content wins include multiple Lego productions, Jaguar Landrover projects and new work for SK-II in Japan

1. Revenues restated as a result of the adoption of IFRS 15 (“Revenues from Contracts with Customers”), see Note

2. Adjusted EBITDA excludes restructuring costs and share-based payments

Claire Hungate, Chief Executive Officer, commented:
“2018 has been a transformative year for Brave Bison in terms of our financial results, our market positioning, and the value we have created for shareholders. I am delighted with what we achieved in the year, particularly becoming adjusted EBITDA positive and Tubular Labs listing us as the biggest publisher on Facebook based on views. Looking ahead, while there are challenges of running a digital media business, there are also a lot of opportunities to capitalise on, in a world increasingly dominated by social media and video content.”

For the Full-Year Report for 2018, please click here.


Further info

Rebecca Abigail ltd

Sebastian Aristizabal-Oviedo, Director
Telephone: +44 207 849 4513

Allenby Capital Limited – AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chota
Telephone: +44 203 328 565

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About Brave Bison

This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.

We inspire audiences with bold social content – for our clients, our partners and our own media brands.

Our universe is a global community of 158 million followers, generating billions of views every single month. This gives us real-time insight into what’s working, right here and right now.

We know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide. We do it for our own social-first media brands, our network of premium YouTube channels that we manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.

What we have in common – with our partners, followers and each other – is our love for this social world we live in and the way it connects us all across cultures, backgrounds and identities.

It never stops evolving. Neither do we.