November 14, 2019

Social Revolutionaries at DPP Tech Leaders’ Briefing

CEO Kate Burns shares key three themes at DPP Tech Leaders’ Conference Briefing.

Brave Bison’s CEO Kate Burns spoke at the DPP Tech Leaders’ Conference, alongside Jamie Bolding CEO of Jungle Creations, and Tamar Riley VP of Audiences, of Refinery29. The session was called “Social Revolutionaries” and they each discussed three key themes that gave the audience an insight into their business focus areas and key challenges they were  currently experiencing.

Kate discussed:

+ Sustainability: horizontal, vertical; global, local?

+ The relationship between social and broadcast

+ Battle of the social platforms

These themes are of interest to our business for a number of reasons. Our channel ‘Mutha’ is a new to market brand across social video platforms that inspires, informs and influences our female audience to live a more conscious and sustainable life. If we could all do 20% extra for the planet, we would all be better off. This is where Mutha helps.

As a social publisher, Kate explored how a channel of this nature lives across the business and total publishing properties. Kate concluded: “Mutha has become something that represents the culture and content of Brave Bison and the belief system of our teams. Mutha has become a passion project for our publishing teams – and has created a bridge between our APAC and London content – with both teams creating content locally that works on a global scale”.

Most recently as a business we explored the relationship between social and broadcast through our partner World Chase Tag. They launched a niche and new sport on YouTube, which grew so fast with our help that individual videos were gaining over 32M views. This success pricked the ears of Broadcast and before long, it had been picked up by Channel 4. Post airing, their YouTube channel sky rocketed 300% overnight. “TV acted as the catapult fuelled a new audience, drove huge awareness and expanded their social community. Although audiences live across platforms its testament that their YouTube is the platform for their community to converse and share, whereas TV is for passive watching.”

Finally, when we look forward to 2020, we see a plethora of platforms, all playing different roles, to a different audience. In an ideal world we’d shoot a piece of content and re purpose it across Instagram, TikTok, Facebook and YouTube. However, with each platform now demanding a unique approach for their audience, this is not the case. “New platforms need to be tested in isolation within reason initially in order to understand these nuances. After all – could we create a heartfelt Mutha post on global warming to the music of Camelphat for TikTok? That might seem jarring.”

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