June 10, 2020

BB on The Drum: Why UGC is exploding in popularity among brands during Covid-19

Our Sales Director, Fran Hale with contributions from MD of Publishing, Ben Sinden, discuss how UGC is particularly impactful during the Covid-19 pandemic in an Opinion article for The Drum.

UGC can be used as a powerful storytelling tool which celebrates shared experience and bridges the gap between brands and their audiences. Consumers are seeking out inspiring, informative and entertaining content now more than ever, and UGC can help to provide unity and help audiences to feel less alone.

To read the full article, please visit https://bit.ly/3gVCzo6