October 16, 2020

What does it mean to be a YouTube Preferred Partner?

Brave Bison has been a YouTube Preferred Partner since 2006 and we manage over 650 YouTube channels, across entertainment, sports and music verticals. We know that it can be challenging to grow your subscriber following, to understand monetisation models and to build your channel’s strategy.

Luckily, the YouTube Preferred Partner programme recognises skilled agencies, like Brave Bison, who are YouTube experts with years of experience under their belts and are there to do the hard work for you. The extensive opportunities video sharing presents to brands and creators has never been so exciting, but it can present a host of challenges and difficulties that Brave Bison can help you navigate.

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What does it mean?

Essentially it means that agencies are given greater access to YouTube’s extensive resources and features, such as… 

  • Business training 
  • New business strategy consultancy 
  • Invitation to annual Partner’s summit
  • Dedicated account management 
  • Direct vertical and sector insights

The YouTube Preferred Partner status identifies trusted Partners with the skills and capabilities to manage and grow channels across the globe. The Preferred Partner programme acknowledges an agency’s performance and credentials in the space and trains our staff members with assessment-led qualifications.

Why is it so important?

We have received company-wide training to gain the most recent YouTube and Google qualifications, ensuring that our team is well-equipped to handle all claims cases, monetise your assets or even curate a tailored YouTube content strategy, amongst many other things. 

We work closely with YouTube, through the dedicated account management service provided as part of the programme, to develop strategies, optimise content and identify exciting opportunities for our channel Partners. 


Are you ready to learn more about how Brave Bison can help optimise and grow your YouTube channel? 

Get in contact, get Brave