November 4, 2020

The Hook interviews Caitlyn Jenner & Professor Green

Our media brand, The Hook, is a youth entertainment brand with 9 million global multi-platform followers. We’ve partnered up with both MTV and Samsung to promote the launches of their respective new series’ across The Hook platforms, to reach millions of global followers.

Our team dedicated to The Hook’s output, both create and curate content for brands looking to distribute and promote content to our 9 million followers worldwide.

MTV Cribs & Caitlyn Jenner

MTV Cribs came to us recently as they wanted to promote the launch of their latest series. Our team worked closely with the brand to create an MTV Cribs themed game of ‘Would you Rather?’ on The Hook with Caitlyn Jenner, who stars in the new series.

In the interview, Caitlyn Jenner answered comical questions with our host and they chatted all things family, real estate and lifestyle. The content was distributed across Facebook and Instagram with a supporting article announcing the comeback of MTV Cribs on The Hook’s own website.

Samsung & Professor Green

Our team also interviewed popular artist, Professor Green, as a part of our partnership with Samsung to promote the launch of their new content series, Taste of Tomorrow, on The Hook. Samsung wanted to promote the series starring Professor Green and distribute it to a large youth audience across social. We spoke with Professor Green about food, tech and music in a game of Desert Island Dish.

The content was distributed across The Hook’s Facebook and Instagram channels which together have 9 million global followers. We also shared an article titled ‘Ditch The Cookbook, Professor Green Has The Tech To Help In The Kitchen’ on The Hook’s own website to support the content which we distributed across our own social channels.

The Hook is a youth entertainment channel and one of the leading social publishers in the world, home of trending news, entertainment and original video. Launched in 2014, our award-winning channel has a global audience, reaching 200 million people each month across various digital platforms, making us the number one destination for the biggest and brightest viral-content.

Our media brand, The Hook, has worked closely with well-loved brands to create killer social content for six years and clients include the likes of VOXI by Vodafone, Lionsgate, Babyliss, Curry’s PC World and Sony Pictures. As well as working with brands and clients, The Hook also produces original content in house, such as its latest original series, Sex Drive, featuring well-known influencer talent, like Love Island’s Chris Taylor.

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