January 11, 2021

Trading Update and Notice of Results

Brave Bison, the social media and marketing group, is pleased to announce that trading in the second half of 2020 has been ahead of both management expectations and the corresponding period from the prior year.

These H2 2020 results mark encouraging progress for Brave Bison, although the Board continues to manage costs carefully in what remains an uncertain economic environment.

For the six-month period to 31 December 2020 (unaudited):

●    Adjusted EBITDA (before exceptional items and share based payments)1 is expected to be not less than positive £500k, compared to negative £658k for H2 2019 and ahead of the expectation, reported in the Company’s Interim Results announced in July 2020, that the Company would become EBITDA breakeven on the same basis during H2 2020.

●     Net cash has increased by £634k from £2.1m in June 2020 to £2.7m as at 31 December 2020.

●     Revenue is expected to be not less than £7.2m, an increase of 7% on H2 2019.

●    Gross profit is expected to be not less than £2.1m, an increase of 18% compared to the same period last year (H2 2019: £1.8m).

●    Monthly staff costs (before bonuses and restructuring) have reduced by 50% from the start of 2020.

●   Improved performance has been driven by a combination of new client wins (including Vodafone, BBC, Pernod Ricard, Suntory), strong revenue growth across our Snap and YouTube networks, as well as a much-reduced operating cost base.

The Company announces that it expects to announce its full-year audited results for the year ending 31 December 2020 in April 2021. The Company expects to report full year 2020 revenue of not less than £12.7m, gross profit of not less than £3.9m and EBITDA (before exceptional items and share based payments) of not less than £0.1m.

Brave Bison is in a stronger position heading into 2021 than it has been in previous years. We have won new clients, grown gross profits in H2 2020 by 18% (compared to the same period last year) and significantly reduced our operating costs. Our outlook is cautious given the material uncertainty presented by the fallout from the pandemic, but our strong balance sheet will allow us to weather the storm and capitalise on potential opportunities.

Oli Green, Executive Chairman of Brave Bison

Further info

Brave Bison Group plc

Oli Green, Executive Chairman
Via Cenkos

Cenkos Securities– AIM Nominated Adviser and Broker

Nicholas Wells / Ben Jeynes
Telephone: +44 (0)20 7397 8900

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About Brave Bison

This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.

We inspire audiences with bold social content – for our clients, our partners and our own media brands.

Our universe is a global community of 158 million followers, generating billions of views every single month. This gives us real-time insight into what’s working, right here and right now.

We know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide. We do it for our own social-first media brands, our network of premium YouTube channels that we manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.

What we have in common – with our partners, followers and each other – is our love for this social world we live in and the way it connects us all across cultures, backgrounds and identities.

It never stops evolving. Neither do we.