April 27, 2021

We created Suntory’s first-ever TikTok campaign!

We’re super excited to announce we have partnered up with global food and drinks brand, Suntory, to create an exciting new TikTok campaign in Thailand! 

The team at Suntory came to us to develop a campaign that celebrates their leading food supplement brand, Chicken Essence, in Thailand. The all-natural product has been a fan favourite for over 180 years and the brand wanted to promote this much-loved product to a younger audience demographic.

Our expert talent team searched high and low to find the coolest and most relevant influencers in Asia Pacific to bring to life this creative and fun campaign.

We partnered with the likes of Bie the Ska (18.7 million followers), Aki Yamaguchi (1.3 million followers) and AoM (262k followers), who all created innovative content championing the Chicken Essence brand. Together with the creators, we initiated a fun TikTok dance challenge and we also launched the campaign on Instagram to increase reach. 

The campaign is a momentous one for Suntory, as it is their first ever TikTok campaign. As experts in connecting global brands with new social platforms, we know what content works well, what audiences are looking for and how to deliver it.