May 4, 2021

Bringing the Legend to life with Line Games

Brave Bison launches one of the world’s biggest video games across social with popular gaming influencers!

Smash Legends is a thrilling real-time action video game, loved by millions of people around the world. Ahead of its release in April, we partnered with the SMASH LEGENDS team at Line Games and Collab Korea to create an influencer-led creative campaign to raise awareness of the preorder and the game launch, on PC and mobile, with focused call to actions.

Through both soft and grand launches, we worked closely with awesome video-gamer influencers to create content that spoke directly to their audiences and drive home the Smash Legends messaging. Within the first five days of launching, Smash Legends has reached 1 million downloads on Android and iOS already. In App Markets’ rankings, it is currently the most popular game in Italy, and ranks in the top 4 and 6 in Hong Kong and Taiwan, respectively.

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