May 20, 2021

How to build a TikTok house on The Winfluence podcast

Earlier this week our Head of Content, Ali Clifton, and Yoke Agency founder, Jidé Maduako, joined the Winfluence – The Influence Marketing podcast with host Jason Falls.

The Winfluence podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Jason Falls is the host of Winfluence and a leading digital strategist, author, speaker and thinker in the digital and social media marketing industries.

In a lively discussion about the growing trend of influencer and creator houses, Ali and Jidé explore how The Wave House was conceptualised and the show’s goals. A popular theme of the episode is whether creator houses are really influencer marketing concepts or in fact entertainment using online influencers playing the parts – tune in to find out!

The Wave House is the UK’s biggest and best-known creator house, which brings together the most exciting new content creators to make a reality show for the TikTok generation.

In a content house first, The Wave House, a luxury property near London, hosted both British and American TikTok influencers in eight weekly exciting episodes on YouTube. Regular videos were also uploaded to The Wave House TikTok account, and The Wave House members broadcasted throughout over their own TikTok, YouTube and Instagram channels. 

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