November 30, 2021

Getting festive with Gap and Katy Perry

Our Greenlight paid media teams helped Gap and one of the world’s best-selling music artists, Katy Perry, to launch their exciting new 2021 Christmas campaign. 

This Christmas, Gap has partnered with global pop superstar, Katy Perry. This year’s campaign celebrates the importance of love, kindness and acceptance in ALL TOGETHER NOW. 

Gap shines at the intersection of culture, fashion and music, with Katy’s remix of The Beatles’ classic “All You Need Is Love”. 

Our Greenlight teams have played an integral role in launching this exciting holiday campaign by developing a robust and far-reaching paid media plan, which supported Gap’s objectives. 

By using a vast combination of CTV, display advertising and paid social, we have helped to build awareness among Gap’s target audience. We have also supported in driving quality traffic to site, all while complimenting its existing OOH strategy.

Spread the love this holiday and follow along with @gap and @katyperry.

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