April 12, 2022

New Contract signed with Le Mans

Brave Bison Group plc

(“Brave Bison” and the “Company”)

New Contract

Brave Bison, the social and digital media company, announces that it has been appointed by Le Mans Endurance Management, the leading endurance racing organisation, to help lead the management of content, channels, rights, monetisation and audience development for the organisation across YouTube. Le Mans Endurance Management’s four YouTube properties: Le Mans Cup, European Le Mans Series, Asian Le Mans Series and FIAWEC will join the already established community of leading sports organisations that Brave Bison manages across YouTube, including Australian Open, US Open, Ryder Cup, DP World Tour & PGA TOUR. 

Le Mans Endurance Management’s portfolio of global racing series boasts a rich history that includes the famed ’24 Hours of Le Mans’- the oldest annual endurance race in the world. This combination of tradition and constant engineering innovation, makes Le Mans Endurance Management’s YouTube channels a go-to destination for motorsport fans around the world. 

The 2022 season marks the 10th anniversary of the FIA World Endurance Championship and with it a race calendar boasting some of the most iconic tracks in all of motorsport, including Sebring, Monza, Spa-Francorchamps and of course Le Mans. 

Brave Bison and Le Mans Endurance Management will work closely together to grow and optimise the organisation’s YouTube channels by entertaining the existing audience of 267,000 subscribers whilst identifying opportunities to reach new audiences by implementing creative and innovative content strategies.

Martin Ruffell, Head of Sport at Brave Bison, added, “We’re incredibly excited to be partnering with Le Mans Endurance Management and to be adding their four excellent YouTube channels to our roster of major sporting partners. There is an enormous opportunity to take endurance motorsport to the next level on YouTube and we can’t wait to make our partnership a successful one throughout 2022 and beyond.” 

For further information please contact:

Brave Bison Group plc

Oliver Green, Executive Chairman                                                                       via Cenkos

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

Cenkos Securities plc                                                                          Tel: +44 (0)20 7397 8900

Nominated Adviser & Broker

Nicholas Wells

Ben Jeynes