Case study

BBC Three’s The Rap Game UK

The Brief

BBC Three works with us to promote the releases of each new series of The Rap Game UK, hosted by music legends, Krept & Konan and DJ Target, to a relevant and engaged audience on YouTube.

BBC Three’s The Rap Game UK

The Brief

BBC Three works with us to promote the releases of each new series of The Rap Game UK, hosted by music legends, Krept & Konan and DJ Target, to a relevant and engaged audience on YouTube.

The results

The campaigns we run for The Rap Game UK are so successful because of a highly targeted strategy that reaches the right audience, across the right content, whilst prioritising brand safety.

Brave Bison’s expertise in managing effective content strategies on YouTube allows for us to create campaigns that we know our youth audiences would engage with.

In one campaign, in over a two-month period we delivered an impressive 3.5 million impressions, far exceeding the initial campaign goal.

3.5m

Impressions

92%

Viewability

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