Case study

Getting laughs with Comic Relief

The Brief

Comic Relief is a major UK charity that tackles global poverty. We work with the organisation to continually build new and engaged audiences on YouTube, whilst retaining existing audiences on their channels.

Getting laughs with Comic Relief

The Brief

Comic Relief is a major UK charity that tackles global poverty. We work with the organisation to continually build new and engaged audiences on YouTube, whilst retaining existing audiences on their channels.

Our response

Comic Relief partner with us to increase the reach of their vast content library and also maximise the potential of their iconic brand on YouTube.

Brave Bison put in place best practice techniques to improve the discoverability of content and to boost performance in the YouTube algorithm.

Our team continues to work closely with Comic Relief on upload strategy and rights management, particularly around their tentpole events each year.

+264%

Subscribers

+40%

Yearly on-channel views

+137%

Yearly UGC Views

See more of our work