June 2018 •
Brave Bison, the social video company, will hold its Annual General Meeting today. At the AGM Claire Hungate, Chief Executive Officer, will make the following statement, highlighting the progress made so far in 2018.
“It has been almost 9 months since I joined Brave Bison and 3 months since I updated the market regarding our growth strategy in the 2017 Annual Report. This focussed on taking the Company to profitability by using our cash reserves to invest in potential growth areas. Therefore, I wanted to take this opportunity to talk through the positive progress we have made in those areas.
Firstly, I am pleased to report we are trading in line with management expectations.
A highlight of my tenure so far was Brave Bison being named the world's third-biggest digital media publisher in Tubular Labs global leaderboard of Most Views by Media and Entertainment Properties in April. The number of views that our owned and operated channels on Facebook and YouTube received during the month put us just behind media companies Time Warner and The Walt Disney Company. Based on Facebook views alone, we were number one.
Continuing the theme of owned and operated channels, we plan to launch two brand new multi-platform editorialised channels powered by original (not viral) content in the coming weeks.
In March, I also prioritised our strategic partnerships model. Brave Bison has a deep understanding of social platforms and how audiences engage with video content on those platforms; we utilise this knowledge to develop strategies for brands in return for a fee; a classic consultancy model. As well as signing a two-year partnership with Shell, we have signed deals with a multi-national information technology and peripherals producer across APAC and EMEA. In addition, our channel management services have proved very positive for both Shell and The PGA Tour, Shell's YouTube subscriber base has more than doubled and our work for the The PGA Tour has led to a content commission.
Another area I identified with potential for incremental growth is APAC. Following the appointment of a new General Manager and Creative Director, the team has already begun to take advantage of the growth opportunity. Brands are relying on data-driven techniques and insights to inform the strategy, ideation and distribution behind creating social video campaigns more than ever before. With this in mind we've signed a partnership with video marketplace Unruly, announced at Advertising Week Asia, focused on combining data and creativity to create a powerful proposition.
Also in APAC, we've seen renewed business from both Proctor and Gamble and All Nippon Airways. Plus, we've been winning new branded content deals for global brands. Finally, we are continuing to investigate new territories in the APAC region and expand our revenue streams. Key territories we are targeting are Indonesia and Korea and we have employed executives with specific expertise within each country to support entry to market.
In the UK we've delivered branded content deals on our Slash Football channel for PUMA and Courtyard by Marriott. Finally, our production studio has also received industry accolades – our campaign for SEGA's Football Manager in Q1 2018 recently won Best Brand Partnership at the 2018 Digiday Awards.