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Investor News: Brave Bison X PGA TOUR

March 2019

Brave Bison, the social video company, is pleased to announce that The PGA TOUR (‘the TOUR’) has renewed its strategic relationship with the Company. Brave Bison has worked with the TOUR to enhance its presence across its portfolio of YouTube channels since 2017. 

Brave Bison will continue to work in collaboration with the TOUR’s content teams to drive advertising revenue, increase organic views, and generate subscriber growth. Its services will include YouTube channel management, digital rights management, and content strategy development.

The deal will now expand to the TOUR Facebook page where Brave Bison will help protect its intellectual property across Facebook via rights management as well as advising on Facebook video strategy.

Since the partnership began, the TOUR has seen its YouTube subscribers triple, and views grew significantly. Brave Bison produced a new YouTube content series called The Sweet Spot to market and build excitement around the TOUR’s flagship golfing tournaments in 2018. This used a mix of well-known archive tournament footage, repurposed for a younger audience. The series has brought in three times more subscribers than the channel’s average.

Claire Hungate, Brave Bison’s Chief Executive Officer, said: “The TOUR is one of the most content-rich sports organisations in the world, and we are delighted to renew our partnership to ensure its content and exciting stories are seen by as big an audience as possible. We finished 2018 as the largest Facebook publisher in the world based on views*, and we are very excited to support the TOUR’s Facebook portfolio.”

*According to Tubular Lab’s Media & Entertainment Leaderboards.

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