January 2019 •
Brave Bison Group plc (AIM: BBSN), the social video company, today announces its audited full-year results for the twelve months ended 31 December 2018.Financial Highlights
19% increase in revenue to £21.2 million (2017: £17.8 million
1), driven by growth in Facebook platform advertising, in line with 2018 strategy
Gross profit has increased in absolute terms, by 33% to £6.5 million (2017: £4.9 million) as a result of the increase in revenue and margin mix
Maiden adjusted EBITDA
2
of £0.8 million (2017: £0.9 million loss)
Operating cash inflow for the first time cash inflow from operating activities of £0.9 million (2017: cash outflow of £1.5 million) and the Group had £5.4 million of cash at the year end
Operational Highlights
Secured multiple new brands and retained and expanded existing customer relationships across APAC and UK
Ranked as the Biggest Media and Entertainment Publisher in the World 2018 by Tubular Labs Video Aces Award for digital publishers
Ended 2018 as biggest Facebook publisher globally based on views and has the single biggest page on Facebook in Viral Trnd
Won the Digiday Award for best branded content campaign for SEGA Football Manager on Slash Football
Launched two new cross-platform channels, Mutha and Perk, across a range of social channels
Partnership with United Nations Environment Programme secured for Mutha
Grew APAC teams following appointment of new General Manager APAC new hires in Indonesia and South Korea
Featured in the London Stock Exchange 1,000 Companies to Inspire Britain report
Post Period
Top Facebook page in the world, Viral Trnd, re-branding to V Trnd, to create a viable home for branded content and dotcom launching in April
Meow channel re-launched on Facebook
Engaged Ingenuity, a lead generation and marketing company to drive new business in 2019 and beyond
BBC Instagram campaign won for Body Positive season
Appointment of new Commercial Director, Brian Murnin – ex Vice and Warner Music
APAC content wins include multiple Lego productions, Jaguar Landrover projects and new work for SK-II in Japan
1. Revenues restated as a result of the adoption of IFRS 15 (“Revenues from Contracts with Customersâ€), see Note2. Adjusted EBITDA excludes restructuring costs and share-based payments
Claire Hungate, Chief Executive Officer, commented:
“2018 has been a transformative year for Brave Bison in terms of our financial results, our market positioning, and the value we have created for shareholders. I am delighted with what we achieved in the year, particularly becoming adjusted EBITDA positive and Tubular Labs listing us as the biggest publisher on Facebook based on views. Looking ahead, while there are challenges of running a digital media business, there are also a lot of opportunities to capitalise on, in a world increasingly dominated by social media and video content.”For the Full-Year Report for 2018, please click here.