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Investor News: Rebel FC signs deal with sportswear giant Under Armour

January 2018

Brave Bison Group plc (AIM: BBSN), the social video company, has agreed a two-year exclusive kit sponsorship and supplier deal with leading sports brand, Under Armour, for Rebel FC, its social influencer football team.

Rebel FC has been developed in partnership with Brave Bison and YouTube star Calum Airey (Calfreezy), to serve as both a sports digital media enterprise and a football team. It creates entertaining football-content, delivered across all key social platforms. The partnership is an example of how Brave Bison can help influencer talent realise their commercial potential through innovative new business ventures.  Calfreezy has more than three million YouTube subscribers.

The two-year deal sees Rebel FC join the ever-growing Under Armour roster, which includes World Heavyweight Champion Anthony Joshua, tennis star Andy Murray and professional football teams Southampton and Aston Villa.

As well as benefitting financially from the deal, Rebel FC will wear bespoke Under Armour kits for all of their matches, which are broadcast to their mass of fans across social platforms as they continue their ambitious and unorthodox journey to the higher reaches of football.  Earlier this season Rebel FC enlisted Rio Ferdinand as coach for their first fixture in a clear indication of their ambition.

Rebel FC captain, Calfreezy said: “As a team, we are delighted to link up with Under Armour. The kits are incredible and we know our fans will love them. The deal is a big step in achieving what Rebel FC set out to do. Under Armour are a unique and exciting brand that have very similar values to Rebel FC and, that’s why it was such an easy decision to join forces.”

Claire Hungate, Chief Executive Officer, Brave Bison, said: “Under Armour and Rebel FC are both renowned for being challenger brands therefore as partners they fit together seamlessly. I am delighted to see Rebel FC become the second of Brave Bison’s YouTube Football teams to attract a major brand sponsor.”

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