Unique editorial content that will make you laugh out loud. Our mantra is simple: laugh and inspire.

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The Hook is a youth entertainment channel and one of the leading social publishers in the world, home of trending news, entertainment and original video.

With a community of over 9 million followers on social, we are the voice of a generation, delivering fresh, innovative and informed content to keep our fans in the loop.

Launched in 2014, our award-winning channel has a global audience, reaching 200 million people each month across various digital platforms, making us the number one destination for the biggest and brightest viral-content.

The Hook has worked closely with well-loved brands to create killer social content for six years and clients include the likes of VOXI by Vodafone, Lionsgate, Babyliss, Curry’s PC World and Sony Pictures.

As well as working with brands and clients, The Hook also produces original content series, such as the latest original series, Sex Drive, featuring well-known influencer talent, like Love Island’s Chris Taylor.




Monthly reach


Audience gender split

The Hook meets Professor Green

Dwayne Johnson and Kevin Hart roast each other about turtlenecks

Playing would you rather with Caitlyn Jenner

Sex Drive ft Too Hot to Handle’s Chloe Veitch

“The Hook enabled us to not only drive awareness for VOXI, but also ensure that those users who acknowledged our campaign actually went on to be customers. The campaign perfectly illustrates that having a performance mentality when putting together a brand campaign will ensure you hit a number of business KPI’s”

  • – Mahdi Khan, Affiliate Manager at VOXI by Vodafone

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