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Giving Liberty London its biggest trading day in online history with a website overhaul


Iconic British retailer Liberty London wanted a brand new fully responsive customer-facing experience for its mobile and desktop site.

The site needed to trade and merchandise to high-end customers across the globe through a mix of content and commerce.

Centre to this brief was a hyper personalised customer experience, with recommended content based on browsing behaviour and designer and category opt-in triggers throughout the site. Not forgetting Liberty’s two loyalty programmes, both of which needed to be supported across all channels through the functionality to accrue and redeem loyalty points.

Finally, we needed to design, architect and integrate an omnichannel proposition via integration into its ERP, plus build a roadmap of ERP changes to support the future ambitions of the business.


We employed our enterprise project delivery ‘4D’ methodology: Discover, Design, Deliver, Deploy.

We began by running an extensive three-month consulting phase, during which time we facilitated 20 workshops and delivered a functional specification, high-level design and project delivery plan for its first phase.

Post-consultancy, we split our delivery team up to focus on key areas of the solution so we could run parallel workstreams and manage any risk with Liberty’s external partners. Our 4D methodology is based on an iterative delivery model, enabling us to produce working code the client could see and use every two weeks.

Throughout the project, we worked very closely with Liberty’s partners to push the boundaries on what was possible within its existing solution in order to deliver the enhanced experience the client required.

Finally, we helped evolve the roadmap of those solutions where Liberty was the first to use these newly built capabilities.


31% increase in conversions YoY

20% increase in transactions YoY

13% increase in revenue YoY

233% increase in trading compared to previous records

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