Delivering an award-winning site for Master of Malt
Master of Malt, an award-winning online spirits retailer employed us to design and build an eCommerce platform that would rank strongly, with first class usability.
Service
eCommerce Consultancy
Technical delivery and system integration
Brand revitalisation and re-design
Managed hosting 24/7
THE BRIEF
To rethink the brand, redesigning the logo and overhauling the site design from the bottom up. SEO was a key consideration from the beginning of Discovery to beyond Launch, resulting in the development of a site architecture that would complement a wealth of newly sourced and unique content. This ensured existing domain authority was shared down to the lowest levels of the product range in the most effective way.
HOW WE DID IT
We then implemented a bespoke eCommerce platform that included custom Product Management and Order Processing functionality, as well as integrations including SagePay. We also implemented a custom drop ship vendor (DSV) solution with producer Gordon and MacPhail to massively expand the online product range.
Master of Malt is now a leading online drinks retailer with an ever-expanding product range, industry leading design and content and commanding rankings in Google. The retailer has won multiple awards, including Food & Drink eCommerce Website of the Year at the eCommerce Awards 2019.
Our approach
We then implemented a bespoke eCommerce platform that included custom Product Management and Order Processing functionality, as well as integrations including SagePay. We also implemented a custom drop ship vendor (DSV) solution with producer Gordon and MacPhail to massively expand the online product range.
The results
Increase in online revenue of more than 700% in 12 months
Achieved 400% increase in 3 months and over 1000% within 6 months
Ranking page 1 for keywords "Whisky", "Malt Whisky" and "50 year Old Whisky"
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