Hitting it for six with Hero CPL T20
The biggest party in sport, we took the Caribbean Premier League (CPL) T20 2021 cricket tournament to new heights on YouTube.
Play
Service
Channel management strategy
Digital rights management
Content strategy
THE BRIEF
Grow and optimise CPL T20’s YouTube presence, entertaining their almost 1 million subscribers with the content they love while also working to reach a new and broader audience for the 2021 cricket tournament.
HOW WE DID IT
We designed a bespoke content strategy for the 2021 tournament, with a winning mix of highlights, live streams and YouTube Shorts. The channel now boasts over 1.3m subscribers and will expand in 2022 to feature a women’s tournament too.
Our approach
Optimising content, managing rights and engaging the community grew CPL’s global audience by 363k subscribers with a record of 75million views.
The results
+75% Views
+54% Watch Time
+49% Subscribers
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