Channel management strategy
Digital rights management
Grow and optimise CPL T20’s YouTube presence, entertaining their almost 1 million subscribers with the content they love while also working to reach a new and broader audience for the 2021 cricket tournament.
HOW WE DID IT
We designed a bespoke content strategy for the 2021 tournament, with a winning mix of highlights, live streams and YouTube Shorts. The channel now boasts over 1.3m subscribers and will expand in 2022 to feature a women’s tournament too.
Optimising content, managing rights and engaging the community grew CPL’s global audience by 363k subscribers with a record of 75million views.