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How an end-to-end approach transformed Bolt Burdon Kemp.

Bolt Burdon Kemp

Combining content, UX and SEO to deliver exceptional results. 




Our client, a leading London solicitors’ firm, approached us to increase both site traffic and enquiries year-on-year across their medical negligence site pages. 


We implemented a mixture of on-page SEO, conversation rate optimisation and UX improvements across our client’s website to deliver a better, more efficient experience for visitors.  

 Not only did this improve how the audience interacted with the BBK site, it also enabled us to implement best-practice optimisations to boost both traffic and conversions.  

 From a CRO and UX perspective, we also tested various landing pages taking snippets of the content to improve engagement as well. 

Our approach


Alongside our on-site improvements, our expert team created a library of new on-site content for the client. These educational and engaging articles provided the seed material for link building purposes. 

 Our team also outreached this content to top-tier press, generating high profile coverage and backlinks that further fueled our SEO efforts.  

The results

Session to site pages increased by 199% (211% above target)  

Enquires increased by 121% (290% above target)  

Our content was featured in 20 major news publications including the Daily Mail 

Our campaign was shortlisted for the prestigious Drum Awards in 2018.   

Client Quote

We have seen an increase of more than double the traffic to our website. To quote an old legal phrase, res ipsa loquitur (the facts speak for themselves).

Kim Alexander

Marketing Manager
Bolt Burdon Kemp

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