Skip to content

Using digital PR to boost Currys online presence

Currys DPR


Digital PR

Brave Bison’s Digital PR team were tasked with helping this high street giant to boost their online presence through creative campaigns.

Our team created a data-led campaign designed to grab attention and generate backlinks through creative content.

To achieve this, we crunched the numbers on the perception and success of different dating apps, using the results to place keyword-rich content in targeted media outlets.

Our approach

The keyword targets that we identified for this campaign included “sim free mobile phones” as well as relevant branded terms such as “sim-free Samsung phones”. We then used data to build newsworthy content ideas that incorporated these terms and linked back to a target URL.

With a focus on dating apps, we produced a variety of angles ranging from the most successful to the most LGBTQ+ friendly, then placed these with high profile media publications including Yahoo, The Daily Star and Mashable.

The results

30 links

2 pieces of unlinked coverage

Keywords “sim-free phones” and “Samsung sim free phones” have moved up to pos. 2

The target URL has seen an 31% increase in keywords ranking in pos. 1-3.

Next case study


How we built brand awareness for a game-changing baby monitor