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Helping Currys migrate to the top of the search results

Currys

The task was to smoothly migrate the former PC World site to the main Currys website without a drop in search rankings. But we took ten steps further by achieving an all-time high of over 4,000 Page 1 results.

Service

Technical SEO

Site migration

THE BRIEF

Complete our 3.5-year collaboration with Currys by migrating the remaining content from the old PC World customer website smoothly to the Currys website.

HOW WE DID IT  

We meticulously mapped all computing pages from the PC World website to a corresponding page on Currys to capture as much traffic as possible from the decommissioned domain.

Our support included benchmarking and forecasting scenarios along with redirect mapping and testing. Technical audits and overnight cutover support for critical technical checks also helped migrate smoothly. We continued to support and troubleshoot for a month after the move. 

Our approach

Not only was the migration handled without a hitch, but our strategies grew page rankings by a phenomenal 4000%, with historically high visibility just one month after launch.

The results

+4000% increase for Keywords on page 1 (from 64 to 2,906 in one month)

+62% Visibility

Historical visibility highs one month after migration for computing categories

26% increase in desktop visibility

20% increase in mobile visibility

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