Technical SEO
Site migration
THE BRIEF
Complete our 3.5-year collaboration with Currys by migrating the remaining content from the old PC World customer website smoothly to the Currys website.
HOW WE DID IT
We meticulously mapped all computing pages from the PC World website to a corresponding page on Currys to capture as much traffic as possible from the decommissioned domain.
Our support included benchmarking and forecasting scenarios along with redirect mapping and testing. Technical audits and overnight cutover support for critical technical checks also helped migrate smoothly. We continued to support and troubleshoot for a month after the move.
Not only was the migration handled without a hitch, but our strategies grew page rankings by a phenomenal 4000%, with historically high visibility just one month after launch.