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Helping Hiscox Hit Number 1


Service: Performance

Hiscox asked us to boost their ranking for one of their most competitive keywords. We did one better: we got them to the top.


seo strategy


Improve Hiscox’s organic ranking for the keywords ‘professional indemnity insurance’. This is a highly competitive search area, with 15,000 searches per month. 


We adapted Hiscox SEO strategy in line with core and industry-focused Google algorithm updates. Then we worked on page to raise the professional indemnity topic’s internal site authority. This strategy paid off, with Hiscox taking the first organic position for the keywords ‘professional indemnity insurance’.

Our approach

Once we understood the current landscape in-depth, we targeted key factors that would place Hiscox’s landing page high in the ranking.

The results

+27% site traffic right away

+75% site traffic after one month

+40% revenue

+20% sales

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