Improve Hiscox’s organic ranking for the keywords ‘professional indemnity insurance’. This is a highly competitive search area, with 15,000 searches per month.
HOW WE DID IT
We adapted Hiscox SEO strategy in line with core and industry-focused Google algorithm updates. Then we worked on page to raise the professional indemnity topic’s internal site authority. This strategy paid off, with Hiscox taking the first organic position for the keywords ‘professional indemnity insurance’.
Once we understood the current landscape in-depth, we targeted key factors that would place Hiscox’s landing page high in the ranking.