Measurement &
Insights Services
“The challenges faced by our clients need specialised tactical tools and scripts, things that we can’t just buy off the shelf. So, our Special Projects team specialise in and build proprietary tech. The nature of digital demands handling and analysing large and often complex data sets, processed by some pretty heavy-duty code, but we build simple and usable front ends that our clients can interact with.”
Adam Bunn
WHAT WE DO
Unlock your potential.
Let’s see where we can take you.
Delve deep into digital dynamics through our Search Sector Reports. Uncover invaluable insights into top-performing sites, meticulously categorised by paid and organic realms, user intent, search result types, and keyword categories. From fashion to legal to finance, elevate your strategy with sector-specific intelligence that empowers action.
Our team of analytics gurus supports with all Google Analytics and Tag Manager requirements. This includes training, audits, tracking fixing, customisations, deployment and management. We are, of course, Google Analytics Independently Qualified, highly experienced and - if we’re brutally honest - a little bit obsessed.
We meticulously develop test strategies grounded in solid data and insights. We start with an audit, deep diving in on the details, resulting in landing pages and digital products that are primed for conversions. These tailored strategies leverage generative AI for ‘silicon sampling’ of your audience—speeding up the process and strengthening it at the same time. You're not just adapting; you're leading.
Our media mix modelling is AI-driven and turbocharged. Our model is expertly trained on media mix data across various industries to understand online and offline investment metrics and fed with data-driven insights. Coupled up with world-class tech from our partners, we tailor unique Media Mix Models for each of our clients and their landscape and goals. Growth gained.
Step into the heart of your data universe with Nutshell. Our comprehensive reporting suite harmonises your multi-channel data, offering a unified view of your digital realm. Tailor your Nutshell dashboard for intuitive insights or embark on bespoke data engineering and reporting projects, meticulously crafted by our experts.
PARTNERS & TECH
MEET THE TEAM
Shaun Ashdown“We are ecstatic with the impressive work Brave Bison has done for L&G Investments over the past year and we are delighted that all of the hard work has culminated in winning the Web Analytics & Optimisation award at The Digitals.
The insights into customer behaviour analysed by Brave Bison Insight Platform, has allowed L&G Investments to target its customers at a granular level never seen before, resulting in our most successful online ISA season to date.”
Strategy Manager
