Skip to content

Helping New Balance put their best foot forward.

New Balance

Campaign, eCommerce

New Balance challenged us with establishing and developing its Amazon Marketing Services campaigns, both in the UK and internationally.

The results speak for themselves.

Service

Content Strategy

SEO

Production

The Brief

Build a new site that will offer a better overall user experience. To Implement flexible, enterprise-level tech that is fit for purpose and budget. Include plug and play relevant add-ons and ensure all product data import is successful and mapped correctly to their categories.

How we did it

First we implemented eCommerce for this B2B business using built-in functionalities from BigCommerce. Next we integrated 3rd party apps such as for product reviews, taking payments, address completion, etc and created custom category landing pages for better product listing from search. Alongside massive product data import and mapping to ensure user navigation of multiple product categories is enhanced.

Our approach

To maximise budget, we focused on New Balance’s key product lines when building out our initial campaign structure, which helped make sure that campaigns were gathering statistically significant data to inform optimisation.

The results

21% rise in revenue driven through Amazon Marketing Services campaigns.

19% rise in revenue driven through Amazon Marketing Services campaigns.

Next case study

ghd

Playing Santa: 15% increase in sales for ghd