Smashing Black Friday: 30% ROI for New Balance
Our challenge: Increase Black Friday sales for New Balance across three main markets. Not only did we succeed, but we also smashed our target by 30%.
Amplification and optimisation
Drive incremental revenue for New Balance at a return on ad spend (ROAS) of 3.6 across the United Kingdom, Germany, and France.
HOW WE DID IT
We aligned our creative with audience testing by taking a granular approach, serving custom creatives to men and women. Where the viewer’s gender was unknown, we rotated banner types was also reflected in the campaign architecture. Integrating with GA360 allowed us to launch the campaign quickly, without wasting time on ‘learning’ phases. This meant that we didn’t lose a moment of the crucial Black Friday weekend.
Granular audience segmentation, momentum and optimisation delivering additional revenue over the hyper-competitive Black Friday weekend.
Drove an ROI of 4.58 - 30% higher than our goal, with 46% lower CPA