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On point with a new generation for Ellesse

Ellesse

Take Ellesse’s heritage as a tennis clothing brand and translate it into a high-impact social media campaign for an extremely picky audience: street-savvy young people between 18 and 30.

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Service

Influencer strategy

Campaign creation

Amplification and optimisation

THE BRIEF

Take Ellesse’s heritage as a tennis clothing brand and translate it into a high-impact social media campaign for an extremely picky audience: street-savvy young people between 18 and 30.

HOW WE DID IT  

Generation Z is highly discerning and values authenticity. For our “On Point” social media campaign, we partnered with a crew of carefully selected influencers who could build a real connection with a new audience. These included presenters David Vujanic and Harry Pinero, comedian Ed Gamble, radio DJ Yasmin Evans and stylist Terri Higgins. 

We worked with each of our partners to transform their signature look into a tennis-inspired style-up, and released them to the world on Instagram. We also sent our On Point influencers to Wimbledon, where they documented their experience and excitement in real-time for their followers.

Our approach

A handpicked influencer team achieved amazing results across Instagram, the Ellesse brand page, and our own Facebook channels. Our campaign reached over six million people, with more than three million views and 80,000 engagements.

The results

6m total reach

3m views

80K engagements

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