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Creating a beautiful future with SK-II

SK-II

Building on our existing partnership in JAPAC, SK-II challenged us to connect their brand with a younger audience. What we achieved was more than just a makeover.

Service

Influencer strategy

Campaign creation

Amplification and optimisation

THE BRIEF

Use social media to communicate SK-II's brand vision to a wider, younger audience. The brand’s new physical and digital pop-up shopping experience was at the heart of the story.

HOW WE DID IT  

SK-II realised its vision of the future by launching SK-II Wonderland, a pioneering and immersive augmented-reality pop-up shop in Tokyo. We harnessed the power of key Japanese influencers to create a bespoke content campaign. Both creators and content were perfectly calibrated to speak to a new, young and discerning audience of digital natives.

Our incredible handpicked creators were:

AMIAYA
Mademoiselle Yulia
Rinco
Saki

SK-II loved our content so much that they wanted to take it global. We then extended invites to influencers in London and LA, creating a comprehensive social campaign to amplify SK-II's innovative marketing strategy. Since launch, we’ve created a series of more groundbreaking campaigns - including “One Bottle Away” and Beauty Influencer Camp.

Our approach

Working with our influencer team, we created a series of 22 videos showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation. These videos were formatted for both Instagram and Twitter, and were shared through organic and paid postings.

The results

+22 pieces of content

+166K views


+10K engagements


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