Creating a beautiful future with SK-II
Building on our existing partnership in JAPAC, SK-II challenged us to connect their brand with a younger audience. What we achieved was more than just a makeover.
Service
Influencer strategy
Campaign creation
Amplification and optimisation
THE BRIEF
Use social media to communicate SK-II's brand vision to a wider, younger audience. The brand’s new physical and digital pop-up shopping experience was at the heart of the story.
HOW WE DID IT
SK-II realised its vision of the future by launching SK-II Wonderland, a pioneering and immersive augmented-reality pop-up shop in Tokyo. We harnessed the power of key Japanese influencers to create a bespoke content campaign. Both creators and content were perfectly calibrated to speak to a new, young and discerning audience of digital natives.
Our incredible handpicked creators were:
AMIAYAMademoiselle Yulia
Rinco
Saki
SK-II loved our content so much that they wanted to take it global. We then extended invites to influencers in London and LA, creating a comprehensive social campaign to amplify SK-II's innovative marketing strategy. Since launch, we’ve created a series of more groundbreaking campaigns - including “One Bottle Away” and Beauty Influencer Camp.
Our approach
Working with our influencer team, we created a series of 22 videos showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation. These videos were formatted for both Instagram and Twitter, and were shared through organic and paid postings.
The results
+22 pieces of content
+166K views
+10K engagements
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