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Perfect partnerships to power up VOXI

VOXI

VOXI’s challenge was to ignite a talent-led social campaign, educating UK audiences about their ‘all you can binge’ Endless data plans.

Play

Service

Influencer strategy

Campaign creation

Amplification and optimisation

THE BRIEF

Bring VOXI’s market-first Endless mobile plans to the UK's attention and inspire direct sign-ups through cutting-edge interactive social content.


HOW WE DID IT  

As talent agnostic, we had the luxury of hand-picking an all-star UK influencer team that would reach ideal customers on Instagram and YouTube. Thanks to the combo of their passion and professionalism with our direction and amplification – we hit 10 million impressions.

Our incredible creators were:

Blu Hydrangea (BBC Drag Race UK)

Jack Remmington (King of memes and X Factor contestant)

Will Manning (Capital FM)

Hibah Mirza (Med student and rising YouTuber)

Sophie Butler (Gymshark athlete and disability activist)

Vee Kativhu (CEO, student and YouTube star)

Jamie Windust (Model and author)


Our approach

We chose a timeframe to allow our creators to create story-led content, making VOXI part of their narrative. We worked closely with all our influencers to develop creative, compelling ideas that would speak directly to each of their audiences. Our scroll-stopping content championed both the VOXI brand and its Endless plans. An extensive cross-platform paid media campaign supported our influencers to reach the best possible audience.

The results

10m impressions

700k video views

141,000 clicks

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