Perfect partnerships to power up VOXI
VOXI’s challenge was to ignite a talent-led social campaign, educating UK audiences about their ‘all you can binge’ Endless data plans.
Service
Influencer strategy
Campaign creation
Amplification and optimisation
THE BRIEF
Bring VOXI’s market-first Endless mobile plans to the UK's attention and inspire direct sign-ups through cutting-edge interactive social content.
HOW WE DID IT
As talent agnostic, we had the luxury of hand-picking an all-star UK influencer team that would reach ideal customers on Instagram and YouTube. Thanks to the combo of their passion and professionalism with our direction and amplification – we hit 10 million impressions.
Our incredible creators were:
Blu Hydrangea (BBC Drag Race UK)
Jack Remmington (King of memes and X Factor contestant)
Will Manning (Capital FM)
Hibah Mirza (Med student and rising YouTuber)
Sophie Butler (Gymshark athlete and disability activist)
Vee Kativhu (CEO, student and YouTube star)
Jamie Windust (Model and author)
Our approach
We chose a timeframe to allow our creators to create story-led content, making VOXI part of their narrative. We worked closely with all our influencers to develop creative, compelling ideas that would speak directly to each of their audiences. Our scroll-stopping content championed both the VOXI brand and its Endless plans. An extensive cross-platform paid media campaign supported our influencers to reach the best possible audience.
The results
10m impressions
700k video views
141,000 clicks
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