September 2024
Google’s cookie apocalypse U-turn has left performance marketing at a crossroads: do we embrace innovation or fall back into bad habits?
In his latest article for Performance Marketing World, Andrew Platt, managing partner, Brave Bison Performance explores why now is the time for marketers to back up their words with action and take a more strategic approach.
It's time to put audiences first, not revenue. Wondering how? Andy’s got the answers - Read the original article on Performance Marketing World.