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Discover how performance marketing is evolving in the wake of Google's cookie reversal. Andy Platt, Managing Partner at Brave Bison Performance, explores the shift towards audience-first strategies, driven by dynamic, real-time data and AI-powered audience segmentation. Learn how marketers can break free from short-term tactics, embrace innovation, and build sustainable, people-centric campaigns in the ever-changing digital landscape. With insights on behavioural data strategies and the importance of customer engagement, this article outlines the new path forward for performance marketers.

Performance marketing is finally growing up and embracing a ‘dynamic approach’

September 2024

Google’s cookie apocalypse U-turn has left performance marketing at a crossroads: do we embrace innovation or fall back into bad habits?

In his latest article for Performance Marketing World, Andrew Platt, managing partner, Brave Bison Performance explores why now is the time for marketers to back up their words with action and take a more strategic approach.

It's time to put audiences first, not revenue. Wondering how? Andy’s got the answers - Read the original article on Performance Marketing World.

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