“In the world of sports content, small teams used to be able to take on multiple platforms at once. Thanks to the rise in video on demand and vertical sports content, it doesn’t work that way anymore.”

Despite its challenges, the explosion of sports content on social is a golden opportunity for its rights holders, says our Media Network’s head of sport Martin Ruffell. And if you’re not grabbing it with both hands, you’re missing out on broadening your fanbase and maximising your revenue.

Read the full article in Sport Industry Group here.