Driving high-quality traffic to power the handheld gaming revolution with ASUS
Challenge
ASUS had established the Republic of Gamers brand as a major player in PC gaming, but entering the handheld gaming market meant competing in a category already shaped by established products and highly engaged gaming communities.
Following the launch of the ROG ALLY X, ASUS wanted to strengthen awareness and attract high-quality potential customers in Portugal.
The challenge was to reach gaming audiences at scale while driving meaningful traffic rather than simply generating impressions. ASUS needed a Paid Performance approach that could introduce the product to new customers, encourage consideration and efficiently move users towards the website.
Solution
Brave Bison tested YouTube Video Action Campaigns as part of ASUS's wider Paid Performance strategy.
The format allowed ASUS to combine the reach of YouTube and Google video inventory with automated optimisation designed to drive users towards a specific product action.
Campaign targeting and optimisation focused on attracting relevant gaming audiences while improving traffic quality and CPA efficiency. Although the primary objective was to generate qualified visits to the ASUS website, the campaign also created additional conversion opportunities further down the customer journey.
The approach reduced bounce rate by 13% and improved click-through rate by 4%, demonstrating how video can work as both an awareness and performance channel.
results
13% lower bounce rates
+4% CTR improvement
“The whole team has been great at executing and optimising the campaigns that have been briefed in. Appreciate the detail of the reports and insights that are provided. It's clear that the team is on top of trends and any industry changes which is crucial. Also see that there are proactive suggestions on what can be improved, experiments to run and which platforms and ad formats we should prioritise.
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