Driving high-quality traffic to power the handheld gaming revolution with ASUS
Challenge
ASUS is a heavyweight in the premium gaming world, with Republic of Gamers (ROG) dominating the PC gaming scene. In June 2023, they made a bold move into the handheld console market with the launch of the ALLY, challenging the Steam Deck’s reign.
Fast forward to July 2024, and the ALLY X has arrived, taking things to the next level. Since its debut, the mission has been crystal clear: amplify visibility, attract high-quality traffic, and carve out a dominant space in this highly competitive market.
Our focus? To put the ALLY X on the map in Portugal by driving awareness and building excitement for the latest addition to ASUS’ handheld lineup.
Solution
By testing YouTube for Action (VAC), we delivered a campaign that achieved remarkable results by driving high-quality traffic and building awareness for the ALLY X.
VAC is perfect for brands aiming to drive action toward a specific product thanks to its automated setup. By leveraging premium inventory across YouTube and Google Video partners, we enhanced performance by reaching new customers and improving CPA efficiency. While the primary goal was to drive traffic, VAC also allowed us to deliver more conversions.
results
23% higher CTR
13% lower bounce rates
+4% CTR improvement
"The whole team has been great at executing and optimising the campaigns that have been briefed in. Appreciate the detail of the reports and insights that are provided. It's clear that the team is on top of trends and any industry changes which is crucial. Also see that there are proactive suggestions on what can be improved, experiments to run and which platforms and ad formats we should prioritise."
Next case study
