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Running away with success for the Caribbean Premier League’s T20 cricket tournament


The Caribbean Premier League (CPL) called on our Media Network’s expertise to sustain growth on the official YouTube channel of its annual T20 cricket tournament.


Growth was the brief, and it’s exactly what we delivered. We collaborated with CPL to design a bespoke content strategy consisting of highlights, extended highlights, full matches, best moments, compilations, live streams and YouTube Shorts. We implemented best practises in the areas of content optimisation, community managements and rights management to engage CPL’s growing global audience.


118% increase in views YoY

57% increase in watch time YoY

38% increase in subscribers YoY

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