Boosting organic visibility for Currys with a bold digital PR campaign.

Currys, a leading tech retailer, wanted to boost the organic visibility of their white goods category, focusing on washing machines and tumble dryers. Despite their strong market presence, these products were not achieving the desired online visibility. This visibility was crucial in a competitive market.

The goal was to design a digital PR campaign that would capture media interest and engage a broad audience. This campaign needed to attract high-quality backlinks from reputable publications to enhance their search engine rankings. It also had to generate widespread media coverage and public interest.

The main challenge was finding a creative angle that would connect with a diverse audience and align with Currys' product offerings. The campaign needed to be both engaging and SEO-friendly. Over to Brave Bison Performance..

We kicked off a campaign that sparked curiosity about Brits' laundry habits. Ever wondered how often people wash their clothes? Our survey revealed some surprising truths, offering rich material for various story angles.

Cue 'Opps I wore it again'...

National media picked up on general washing habits. Regional outlets focused on cleanliness comparisons. Lifestyle publications loved the quirky findings like "men change their underwear weekly." And the TV coverage was epic.

To engage the audience further, we created an interactive quiz. This quiz guided users on how often they should wash different garments based on their lifestyle. It grabbed public interest and tied perfectly with Currys' products.

The campaign was a collaborative masterpiece. Strategists led the ideation. Copywriters crafted punchy messages and landing page content. Digital PR experts analysed survey results, wrote captivating stories and press releases, and handled outreach. Designers made the user interface pop, and developers brought the campaign to life. SEO specialists pinpointed key areas to target. The client services team worked closely with Currys, ensuring seamless communication and alignment throughout the campaign.

Our bold, engaging campaign exceeded all expectations, achieving extensive media coverage, high-quality backlinks, and a significant boost in online visibility and sales.