How we achieved $1,000,000 in advertising value for a leading global luxury hotel chain
Services
CHALLENGE
Fairmont Hotels & Resorts, a prestigious global luxury hotel brand, sought to elevate its brand presence and expand its organic reach through innovative campaigns that would drive meaningful engagement and deliver a measurable return on investment (ROI). They required a robust strategy that would authentically represent their unique experiences and values while standing out in a competitive travel and hospitality landscape.
SOLUTION
We crafted a dynamic suite of content-driven digital PR campaigns, each meticulously designed to resonate with Fairmont’s premium brand identity. Our initiatives included compelling pieces, such as the "Decline of Bees" infographic, features on niche luxury guest experiences, and captivating lifestyle narratives, including the evolution of wedding dresses and wellness-focused travel guides.
These visually stunning and shareable campaigns were engineered to attract significant media attention and secure high-quality backlinks, reinforcing Fairmont's organic authority.
results
$1,000,000 in advertising value generated
Earned coverage from major outlets including Daily Mail, BuzzFeed, and TripZilla
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