+312% share of search for G4S’s cash solutions offer

Services

CHALLENGE

G4S, the UK's premier payment services provider, approached us with a clear mission: to transform the underperforming online presence of its Cash Solutions division. Their previous content lacked the necessary optimisation and visibility, failing to effectively highlight the brand's innovative offerings.

They required strategic support to launch their new G4S Pay product in the competitive card payments market. They aimed to retire and streamline their outdated Cash Collections microsite into a more efficient global structure.

SOLUTION

We implemented a decisive three-pronged strategy: revitalising and expanding the core Cash Solutions content, creating new customised pages for G4S Pay based on in-depth market insights, and smoothly retiring the legacy Cash Collections domain while preserving its valuable content.

Our SEO, content, and creative teams collaborated seamlessly to deliver a fully refreshed hub, featuring targeted content, optimised templates, and custom graphics. This not only enhanced user experience but also addressed search demand and supported evolving customer needs, all while aligning perfectly with G4S's broader digital infrastructure.