Creating a call to craft on Instagram with Jameson Whiskey 

Jameson Whiskey tasked us with an Instagram campaign to support the launch of a major collaboration with US workwear brand Dickies. The content needed to highlight the craftsmanship of the garments in the collection while encouraging creativity and fans’ active participation.  

We rolled out a creator-led Instagram Stories campaign involving artists across the US, UK, Germany and Japan.

Each creator customised an item from the Jameson x Dickies collection in their own distinctive style and documented the creative process from concept to finished product.

Instagram Stories became a two-way experience rather than simply a broadcast channel, using Polls, Slider Stickers and replies to let audiences influence the crafting process. We supported the work with Paid Social, using lookalike talent audiences to extend the campaign to people likely to have an affinity with the creators and content.