How Jolly grew cross-platform reach by 40m and earnings by 9,900%

Jolly had a valuable catalogue of entertainment content, but its Facebook channel was not fully eligible for monetisation, limiting the revenue it could generate from an established audience.

At the same time, the brand wanted to expand beyond Facebook and build audiences on additional platforms rather than depending on one distribution channel.

Jolly needed a cross-platform channel growth and monetisation strategy that could unlock existing revenue opportunities while taking its content to new audiences.

Brave Bison helped Jolly overcome Facebook monetisation barriers and unlock revenue streams including in-stream advertising, Performance Bonus and Facebook Stars through strategic channel management.

We also supported the expansion of Jolly’s content onto Snapchat, helping secure a dedicated show and adapt the brand’s catalogue for a new platform and audience.

Through cross-platform channel management, content syndication and monetisation, Jolly increased earnings by 9,900%, expanded reach by more than 40 million and added more than 300,000 followers, including a Snapchat audience of 260,000.