Giving Liberty London its biggest online trading day through ecommerce transformation

Liberty London wanted a new, fully responsive customer-facing experience across mobile and desktop.

The site needed to support high-end customers around the world through a mix of content and commerce, with hyper-personalised experiences based on browsing behaviour, designer preferences and category interests.

Liberty's loyalty programmes also needed to work across channels, while the wider ecommerce proposition had to integrate with its ERP and support future omnichannel ambitions.

We employed our enterprise 4D methodology: Discover, Design, Deliver and Deploy.

Our technology consultancy phase included 20 workshops and resulted in a detailed functional specification, high-level design and delivery plan.

We then delivered the solution through parallel workstreams and an iterative development model, allowing Liberty to see and test working code every two weeks.

Our work built on Liberty's Salesforce Commerce Cloud ecosystem and its wider partner stack to push what was possible within the existing platform and deliver a more personalised, connected customer experience.