How Trafalgar increased ROAS by 195% with performance creative
Services
CHALLENGE
Trafalgar had the media budget and customer demand to grow, but its paid campaigns were being constrained by a shortage of high-quality creative.
The guided travel brand was leaving up to $300,000 of media budget unspent each year because it did not have enough fresh, on-brand assets to support its media plan. With advertising platforms increasingly rewarding creative variety and frequent asset refreshes, this was limiting both scale and performance.
Trafalgar needed a more efficient way to produce a continuous supply of Performance Creative without compromising its brand or overwhelming internal teams.
SOLUTION
Brave Bison embedded its Performance Creative team into Trafalgar's existing marketing workflow, creating an always-on system for producing and optimising paid media assets.
Rather than relying on individual campaign production cycles, we created a continuous pipeline of net-new and iterated creative spanning different stages of the funnel. Assets were designed specifically for Paid Social, allowing creative to be refreshed quickly in response to campaign performance and audience behaviour.
The model combined brand consistency with the volume, speed and variation required by modern advertising platforms. Brave Bison now delivers around 250 assets every month, giving Trafalgar the creative capacity to make fuller use of its media investment.
The partnership has driven a 195% uplift in ROAS and a 290% improvement in conversion from add-to-cart to purchase.
results
195% ROAS uplift
290% Add-to-Cart to Purchase uplift
250 assets delivered every month
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