Under the lid
with Markel Direct

As the lines between B2B and B2C marketing continue to blur, we’re going under the lid with specialist insurance brand Markel Direct to explore how they’re keeping apace with an ever evolving and constantly fragmenting B2B purchase journey.

In this webinar, Eleanor Jones, Client Partner at Brave Bison, and Paul Aveyard, Head of UK Direct Marketing at Markel Direct, will share insight into our successful partnership and discuss the emerging trends that will shape B2B marketing.

In just 30 minutes, they’ll cover:

The differences and similarities between B2B and B2C performance marketing

How to identify potential B2B customers within a target market

Tips for navigating the challenges of targeting both B2B and B2C audiences simultaneously

The potential impact of AI and machine learning on B2B marketing tactics

Emerging trends shaping the future of B2B marketing.

Join us to learn how your brand can capitalise on the complexity of the B2B landscape from those who are already winning.

Sound good?
Register now