1/4 artist, 3/4 nerd. Marcel is CTO of Winparts (part of Alliance Automotive Group) and as such responsible for all things tech for the European consumer market in the automotive e-commerce. His background in both Science and Arts makes him combine analytical skills and creative solutions. Starting a full stack developer career in the previous century he grew to more strategic functions over the years which led him to solve various impactful IT challenges.

Digital native, martech expert and MACH ambassador with a decade of experience, working across different digital marketing functions for some of the biggest brands.

As the Fashion SMB Lead, Flavia is responsible for expanding the TikTok Shop roster of SMB brands in the UK. She focuses on unlocking new potential and cultivating the growth of new brands, while also providing support to existing brands to seamlessly integrate into the Social Commerce model. Flavia ensures that these brands leverage all the available tools on TikTok Shop, including the affiliate program.

Before joining TikTok Shop, Flavia founded several startups, each at the intersection of technology and creativity. One notable venture involved her contribution to a social commerce app with a beauty-centric focus. This app allowed users to share product reviews through short videos, which could then be transformed into shoppable content. It was during this experience that Flavia first recognised the transformative power of social commerce.

Sam leads the development and execution of Vodafone Group’s digital transformation strategy and is highly skilled at implementing digital and technical solutions in pursuit of communications, marketing and brand goals. Having started his career in political campaigns and public policy, Sam spent seven years in agency working on communications campaigns for a range of multinational, FTSE 100 and SME companies. Prior to joining Vodafone Group Sam was the head of communications and brand at the privacy and reputation law firm, Schillings.

In his career, Oliver has been involved in multiple start-ups and is currently the Chief Operations Officer at Luxe Collective, a resale business within the luxury space.

David is a key player in the agency tech landscape, working with some of the largest and most influential digital agencies on the planet – helping them solve their client's critical business issues by leveraging market-leading technology. Before working at Stripe, David led partnerships at Adobe and Tealium. David is also on the Growth Council for the MACH Alliance.

With 15 years of experience across ecommerce, retail, and user experience, Rachel specialises in identifying and bridging experience gaps to drive substantial growth. Rachel's unique blend of skills—spanning branding, copywriting, UX, PR, and B2B growth marketing, enriched by her background in opera and vocal performance—provides her with a unique perspective and fuels her curiosity. Recognised as one of the Top 24 Voices in eCommerce, and an advocate for Women in MACH and eCommerce Pride, she also hosts the Klevu Discovered Podcast, curating strategic insights for the eCommerce community.

Leo is the CEO and founder of EdenLab. EdenLab is a global sustainability innovation and green growth consultancy. EdenLab helps make big companies more sustainable and sustainable companies bigger. Leo believes that we must work with and through companies to accelerate the transition to a post-carbon world. EdenLab works on commercialising sustainability for clients like Unilever, TUI, Danone, giffgaff, The Football Association and EDF Ventures as well as a number of promising ClimateTech firms working in carbon capture, biodiversity monitoring and waste upcycling. Previously he was CEO of Grey Consulting a management consultancy within WPP And previously CEO and Chief Strategy Officer of world famous ad agency Grey London. Leo gained a distinction in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership has an MA from Oxford. He’s a domain expert adviser to Carbon13 the Cambridge-based venture builder for the climate emergency. Leo has recently lectured at The Saïd Business School, the London School of Economics, Oxford University and The Marketing Society.

A tenured revenue marketing leader, Elizabeth Azide is currently the Director of Marketing for the EMEA region at BigCommerce. Elizabeth is experienced in all facets of acquisition marketing, and is known for bringing a collaborative, integrated approach to advancing objectives at global and regional levels.

Andy brings over 20 years of experience in crafting digital strategies for both high street retail and blue-chip companies. Specialising in leading efficient design and development processes for mobile and web applications, he is adept at formulating omni-channel marketing strategies to boost engagement. Andy is dedicated to digital transformation, utilizing data and user testing to inform decision-making, emphasizing user experience and employing heuristic techniques. With a proven track record, Andy Pickup consistently contributes to organizations such as MKM Building Supplies, Johnson Matthey, The HEINEKEN Company, Spire Healthcare Group plc, Jet2.com, and SkyBet, playing key roles in platform UX, design, CX, and conversion strategies.

Craig is Head of Digital at MKM where he joined over 2.5 years ago to lead a Replatform programme. 30+ years IT/Digital experience starting out as Developer in 1992 leading to various roles in his career working for the likes of Vodafone, BT, Heineken and Sky. An experienced technology and digital commerce leader with specialist knowledge and skills in composable e-commerce replatforming and devops team building from scratch

Antti Voutilainen is a dynamic and versatile professional with a passion for digital marketing and ecommerce. Currently serving as the Director of Ecommerce at Eurokangas, Antti has successfully elevated the digital customer experience by implementing innovative strategies and using modern technologies.

Mike has worked in the technology space since the start of the ‘90s. During that time, he has worked in several different technology sectors including Customer Service / Contact Centres, Speech Analytics, Customer Experience Analytics and now Composable Technology.

Since 2011 Mike has been involved in various forms of ecommerce solutions – always focused on the frontend and how customers experienced their journeys on either web or mobile devices. Mike invented a business metric data analysis platform that sat on IBM Tealeaf and now works at Alokai (previously Vue Storefront) helping organisations understand how to get the best from their ecommerce platforms with a performant composable frontend.  

Community Manager at HMV, Connor has been working at HMV since just after it was bought by Doug Putman, working across all digital channels within Music, Film & TV, Pop Culture and more. They've been at the forefront of developing MarTech, Social Strategies and developing a fresh face for a 103 year old brand, whether on TikTok or the newly reopened 363 Oxford Street.

Ed Hornby is the Managing Director of Brave Bison Commerce. He is a seasoned digital leader with over 25 years of experience in the industry. Previously, he was Managing Director at VCCP CX, a prominent UK digital experience agency.

Ed excels in driving growth and innovation in the digital space, leveraging his understanding of the advancing digital landscape to accelerate change through technology and delivering smart solutions for clients. Ed’s current focus is on harnessing the advantages of composable technologies for omnichannel ecommerce experiences. Throughout his career, Ed has developed award-winning digital products and services for renowned brands such as O2, British Airways, BT, Shell, Kia, RBS, Domino's, and Easyjet. He has also successfully managed the integration of multiple agencies and businesses.Ed frequently speaks and writes about digital transformation and the agency world.

Andy has over 15 years application development experience; working with organisations like the SAP, IWG, Grant Thornton, Aegon, UKPN and Sky. During this time, he has worked across full stacks; scoping, designing, documenting, and delivering award-winning, large enterprise standard products on a global scale. Andy has certifications in multiple technologies, has delivered talks on emerging technologies and is an active member of various communities. He was highly commended as Tech Leader of the Year at the Prolific North Tech Awards 2023.

As the Technical Director at Tangent, Andy mentors a 45+ strong department, creating cloud-first, scalable, robust, secure, globally distributed applications. Andy is active in the community, championing sustainable system design, diversity in tech and dyslexia awareness.

Leigh has 15+ years experience leading global businesses for FTSE 100 companies, boutique consultancies and agencies. He has a consultancy background with a focus on executive management, customer experience & technology working with clients like HSBC, Ford, Unilever, and Coca-Cola. Leigh is a leading figure in the digital sector, speaking at industry events, contributing to diversity and inclusion initiatives and sitting on advisory councils for Microsoft, Adobe and Sitecore.

As Chief Marketing Officer, Hannah is responsible for building the Brave Bison brand globally, unlocking new opportunities for growth for both existing and new clients and helping every corner of our business deliver on our mission to capitalise on complexity.

Prior to Brave Bison, Hannah led marketing teams at a wide variety of agencies and networks across the creative and media industries in both the UK and US, most recently at WPP’s Wavemaker where she created the industry’s first media summit for scale-ups and launched the agency’s highly successful ‘Media Essentials Certificate’ for brands.