‘Headless’ architecture has been an industry buzzword for some time, especially since the rise in popularity of composable and MACH architectures, and for many can represent the first step on the journey to composable commerce. But why is getting the ‘head’ right so important? How do you identify the right fit for your business needs and why does the importance of getting it right often get overlooked by businesses?

Whether you’re working to modernise legacy tech or a preferred suite, or building a brand new composable architecture from scratch, leaders from Alokai (previously Vue Storefront) and Winparts (part of Alliance Automotive Group) will help you identify:

How to prioritise business outcomes, over technology features.

How to find and integrate the right headless technologies for your business needs.

How to make a business case for a composable approach to key stakeholders within your organisation.

How Winparts assessed the market and made the business case for composable to key stakeholders.

The avenues through which new customers can discover and purchase your products are proliferating rapidly. To capitalise on this complexity, many businesses are already using composable technologies to curate personalised and seamless commerce experiences that find and convert new consumers on the platforms they already use.

In this session, we’ll dive into the emerging shopping behaviours that are transforming the commerce landscape and discuss how best to identify, integrate and optimise the composable commerce solutions that can help you stay ahead.

Join leaders from HMV, BigCommerce, Luxe Collective and TikTok Shop to learn:

How to navigate the emerging social commerce landscape so you can find and convert new audiences on the platforms they are already using.

How to build a future-fit tech stack that keeps apace with changing shopping behaviours.

The secret to a successful test and learn approach.

As the impact of climate change gets closer to home and more devastating by the day, the global sustainability movement has gathered steam and started to impact daily lives: from the food we purchase, to the travel and lifestyle choices we make.

But, how are the websites we use every day contributing to carbon emissions? Are we doing enough from within our industry to make this often overlooked digital space greener? Reducing carbon footprints across digital products and thinking sustainably when it comes to system design is not only crucial to future proofing your brand’s digital operation, it is also better for the planet in general.

Join Andy Eva-Dale, Technical Director at Tangent, to explore:

The context behind our industry’s global emissions story

The technical implications of green system implementation and design features unlocked by composable architectures

Parallels that can be drawn between sustainability across performance, scalability and cost, featuring real-world metrics from projects Tangent have delivered

The Great Transition to the Net Zero economy is the biggest economic opportunity of our lifetimes. Shifting to green, clean (decarbonised) growth will define your career for the next 20 years. But there's a bug in the system... if tech is solely used to make transactions and consumption more and more frictionless, it's worsening climate breakdown.

Net Zero efforts tend to focus on the supply-side of the business model; manufacturing, feedstocks, distribution and reporting. But that’s only half the story. A successful transition will only come about when the demand-side is also transformed. It’s one thing to develop a sustainable supply chain, it's quite another to see consumers demand them at scale.

Leo Rayman will share the latest thinking on how to switch demand towards sustainable carbon products, offering insight into what shapes consumer choice and public engagement, including methods being employed successfully in other industries, before finishing on the key principles a Net Zero tech industry must embrace to drive a successful transition.

One of the core benefits of a composable approach is the flexibility to seamlessly integrate emerging technologies into your commerce stack without disrupting daily operations. But when it comes to AI-powered tech, how do you separate the buzz from the investments that will have a genuine impact on your business goals?

Join leaders from Klevu, Amplience and Eurokangas to explore tangible examples of how AI-powered technology has already delivered against strategic business objectives. No jargon, just real stories you can learn from. We’ll discuss:

How AI is making it easier than ever to drive efficiency and deliver deep personalisation at scale.

How to identify and seamlessly integrate AI-powered technologies that align with and deliver on your overall business objectives.

Emerging AI trends and the potential pitfalls, empowering you to make informed decisions that will future-proof your technology stack for sustained success.

In a world of rising choice paralysis, a compelling and consistent brand narrative is a business imperative. The right stories and reputation will help you stand out from the competition, build trust, align internal stakeholders and strengthen customer loyalty—ultimately driving long-term growth for your business.

But for complex, multi-market and multi-functional businesses, delivering the right communications strategy consistently across your digital platforms is incredibly challenging. However, by taking a composable approach, you can not only unlock huge cost efficiencies but new storytelling formats and seamless UX to boot.

In this session, join Sam Billett, digital transformation, communications and reputation specialist at Vodafone Group to learn:

How the flexibility of a front-end storyfront helped Vodafone Group tell more consistent and dynamic stories across their digital ecosystem.

How to choose and integrate the right technologies for your communications and brand goals.

How to bridge the communications gap between developers and executives in your organisation.

The key learnings from Vodafone Group’s ongoing composable journey.

We get it, the road to composable can be daunting. There are many platforms and tools on the market and new ones emerge daily. Understanding where to start or how to balance different business and technical priorities can be difficult.

In this session, we’ve gathered technical leaders at different stages of their composable journey to share their key learnings, watch outs and insights from the journey.

Join leaders from Danone, MKM and Winparts (part of Alliance Automotive Group) to learn:

How to make a business case for a composable approach to key stakeholders within your organisation.

How to get under the skin of how your business operates and really interrogate the outcomes you want to deliver through composable architecture.

How to de-risk technology selection, build a roadmap to delivery and identify the vendor briefs you need to make your goals a reality.

The benefits of going composable from those who’ve already done it.

Getting the checkout experience right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy—even when it has a direct impact on revenue.

In a world where composable commerce is making seamless customer experience table stakes for retailers, ensuring minimal friction at check out is key to not only building trust but increasing customer loyalty over time.

In this session, Stripe will share best practices for building the currency of trust gleaned from their experience partnering with 3 million customers worldwide. You’ll learn:

Why payment experience is customer experience.

Best practices for checkout optimisation.

How to build trust and safeguard your brand.

How to use to transactional data to increase customer loyalty.

How to turn trust into recurring revenue streams