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April: What's new in composable?

April 2024 - Commerce • News

What’s new in composable is your monthly guide to capitalising on the evolving composable commerce landscape.  

Don’t miss your monthly insights on the latest industry news, cutting-edge products and systems that ensure your business is at the forefront of providing for your consumer, and key dates for events you don’t want to miss.  

It's your monthly one-stop shop for all things composable. Enjoy! 

Industry news 

Our key partner Vue Storefront rebranded to Alokai, in a transformative shift that’s about more than a new name. Here's what our Growth Director, Ben Field-Johnson, had to say on it: 
The rebranding from Vue Storefront to Alokai is a wise move that clearly aligns with their current strategy. By shedding the 'Vue' from their name, Alokai reinforces their commitment to being a truly agnostic platform supporting multiple frontend frameworks like React, rather than just Vue.js. 

However, Alokai's core mission of simplifying composable commerce adoption for merchants remains intact, positioning themselves as a bridge between modern composable approaches and legacy eCommerce platforms like SAP, Salesforce, and Adobe Commerce, as well as modern MACH platforms. 

The new name captures their vision to be 'guides' and 'leaders' in this space, harmonising different technologies into seamless digital experiences.  

Overall, this highlights Alokai's evolution as a composable front-end pioneer, while not fundamentally changing their strategic, 'front-end first', direction. We share Alokai's excitement in this move and look forward to the continued success our partnership delivers for our clients.” Don’t miss the full story here.  

We hosted the UK’s first-ever Composable Commerce Summit, with leaders from Vodafone Group, TikTok Shop, Danone and many more sharing their journey to composable. With over 100 technology and marketing leaders in attendance, don’t miss our event wrap-up and key takeaways from an afternoon of informative panels, fireside chats, and keynotes designed to help you unlock the power of composable commerce for your business. You can read it here.  

Klevu released their latest e-book on how you can conquer modern MACH commerce. Exploring the nuances of Modern MACH Commerce, gain insights into how this approach meets customer expectations, adapts to technological shifts, and enhances the efficiency of your operations, making the path towards a robust eCommerce ecosystem more attainable. This eBook is here to offer you a clear path to a more agile and scalable online business. Get your copy here.  

New and evolving products 

Product Q&A on PDP
Klevu is launching a Q&A chat widget for the product detail page (PDP) to help shoppers better understand that particular product. This is particularly useful for shoppers who may land straight on the PDP without prior knowledge of the retailer's products. Along with data featured on the page, the tool can also send specific data to open AI to provide information that isn’t available, such as size conversions.  

Time Machine Preview with Filter API 
This month, Amplience launched its Time Machine Preview with Filter API as the only headless CMS to offer content scheduling with a time-based full-site preview. You can pull previews of future versions of your site using an easily sharable link from Dynamic Content, Amplience’s integrated CMS, while the Filter API makes it easy to list, filter and sort content. All this to help you schedule content with confidence. 

Dates for your diary 

In-person events: 

Klaviyo & Klevu present: Proving the Value of Personalisation 
Are you an eCommerce manager, marketer, or merchandiser looking to rise above the competition, innovate, and come out stronger on the other end of this recession? 
Then join Klevu for a special invitation-only dinner event in London. They're hosting a beautiful private dining experience at Kerridges, home of Michelin Starred chef, Tom Kerridge on the 17th of May 2023 at Kerridges Bar and Grill, London. Register here.  

Say hello to Amplience at Netcomm Forum 
Want to know how to build fast and flexible shopping experiences that convert? 
Amplience are heading to Netcomm Forum Milano to show you how! Together with commercetools, you'll have everything you need to create composable digital experiences that sell — harder and better than your competitors. Book a meeting here.  


How to Gain Business Value from AI 
Join amplience for an exclusive three-part webinar series with The Commerce Team Global to learn how to leverage the transformative power of AI to revolutionise your business operations and empower your employees. Discover key strategies to get started and learn tips and tricks to accelerate business growth. Register here.  

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