Balancing strategy with agility in a portfolio business | Luke Blackburn | PepsiCo

Running marketing across a portfolio as varied as PepsiCo's isn't one job, it's many. Luke Blackburn, Head of Digital and Technology, joins us to pull back the curtain on what it takes to balance global brand thinking with challenger-brand agility.

From Poppi's social-first UK launch to how PepsiMax engages with culture differently across global markets, this is a conversation about the timeless rules that hold across every brief, and the timely tactics that change everything.

Watch the full episode below.

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