Brave Bison appoints Sian Dalton as Product Lead to strengthen product capability

Brave Bison has appointed Sian Dalton as Product Lead, a newly created role within its Product & Technology team, as the agency continues to build out its product capability.

Reporting to Vaughan Eveleigh, VP Product & Technology, Dalton will take ownership of prioritisation and outcomes for Brave Bison’s product delivery team. Her remit will focus on ensuring the team’s roadmap is driven by value, with clear accountability for the commercial and operational outcomes of the work.

The appointment forms part of Brave Bison’s continued investment in its product capability, with Dalton’s newly created role bringing greater ownership of how group and business-unit priorities are translated into delivery across the agency group.

Dalton joins Brave Bison from WPP, where she was Senior Product Owner for WPP Open, the company’s AI-powered marketing operating system. During her time there, she led the development of a new Work Management SaaS platform, and took on Product Lead responsibilities across three enterprise SaaS domains, leading multiple Product Owners and helping shape product strategy and roadmaps.

Sian has also held senior product roles at Publicis Groupe, leading the rollout of a project and resource management tool across 90% of its US agencies. Earlier in her career, Dalton held a number of roles at BBH, spanning product and project management, business intelligence and financial operations.

Vaughan Eveleigh, VP Product & Technology at Brave Bison, said: “Sian brings deep experience scaling enterprise SaaS platforms and leading product teams through complex delivery, exactly the mindset we need as we build out Brave Bison’s product capability. Her track record at Publicis Groupe and WPP shows she can turn ambiguity into a clear roadmap and deliver against it. We’re excited to have her leading the product delivery team.”

Sian Dalton, Product Lead at Brave Bison, added: “What drew me to this role is the ownership it comes with, deciding what gets built and why, not just managing delivery. After years in a large matrix organisation, being able to make a call and see it through to a visible outcome is what made this an easy decision. Brave Bison’s focus on outcomes over outputs really resonates with how I like to work, and I’m looking forward to building things with real impact.”