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Composable Commerce 101: Cutting Through the Complexity

March 2023 - Commerce • Guides

Welcome to our 101 series where we break down the latest trends, buzzwords, and technologies in the ever-evolving world of ecommerce.

In this edition, we're taking a closer look at composable commerce – the latest concept gaining traction in the industry. As businesses strive to deliver more personalised and differentiated commerce experiences, composable commerce offers a flexible and modular approach to ecommerce that can help them achieve just that.

So WTF is Composable Commerce?

At its core, composable commerce is an approach to ecommerce that emphasises flexibility, modularity and interoperability. Instead of relying on a monolithic ecommerce platform that tries to do everything, businesses can assemble and orchestrate a set of independent, specialised services or microservices that work together seamlessly to deliver a personalised and differentiated commerce experience.

Let's Unpack the Perks

The e-commerce landscape is evolving at lightning speed. That's why more and more businesses are turning to composable commerce as the future-proof solution. But what's all the fuss about? Let's explore the benefits:

1. Flexibility and Agility

With composable commerce, businesses can experiment, iterate and innovate faster by decoupling their commerce functionality from their front-end interfaces. This means they can easily add or remove services, upgrade or replace components, and adapt to new technologies or market demands without disrupting their entire commerce stack.

2. Customisation and Personalisation

Composable commerce allows companies to tailor their commerce experiences to specific segments, geographies or channels by combining different services that cater to their unique needs and preferences. This means businesses can use a content management system (CMS) to create personalised landing pages, a recommendation engine to suggest relevant products, and a payment gateway to support local currencies and payment methods.

3. Scalability and Cost-Efficiency

Composable commerce enables companies to scale their commerce operations efficiently by leveraging cloud-based, scalable and cost-effective services that can handle varying traffic volumes, data loads and processing needs. Instead of investing in expensive and complex infrastructure, businesses can leverage third-party providers that offer pay-as-you-go models, elastic resources and automatic scaling

4. Integration and Interoperability

Composable commerce allows companies to integrate and leverage a diverse range of services and applications from different technologies and partners such as BigCommerce, Bloomreach and Vue Storefront. With a composable approach, businesses can avoid vendor lock-in, reduce the risk of system failures or data silos, and achieve a holistic view of their commerce ecosystem.

5. Innovation and Differentiation

Composable commerce enables companies to differentiate themselves from their competitors by creating unique and innovative commerce experiences that align with their brand, values and customer expectations. By leveraging a composable stack, businesses can focus on their core competencies and value propositions, while outsourcing or partnering with specialised providers that offer cutting-edge functionality and features.

It's Time to Unlock the Power of Composable Commerce

So, there you have it - composable commerce in a nutshell. While it may sound complex, the benefits of this approach are clear. By adopting a composable commerce strategy, businesses can create commerce experiences that are tailored, scalable, interoperable and innovative - all while reducing complexity and cost.

We've Got You

While composable commerce may sound like an additional layer of complexity to some, it is important to note that the benefits of this approach outweigh any potential challenges. At Brave Bison Commerce, we understand that adopting a new approach to ecommerce can be daunting. That's why our multi-vendor leadership framework ensures a smooth transition to composable commerce. Our framework fosters collaboration between all parties involved, including vendors, agencies, and IT teams, so that businesses can leverage the power of MACH technologies to deliver bespoke solutions that reduce risk and drive sustainable growth.

Ready to simplify complexity for you and your customers? Brave Bison Commerce have got you covered. Our award-winning composable commerce solutions leverage MACH technologies to deliver you the very best in ecommerce, such as the one we built for UK's leading building merchant, MKM - check out the case study to see the results.

With our tailored solutions and unparalleled support, we can help you leverage the power of composable commerce to tackle complexities and drive sustainable growth for your business.

So why wait? Contact us today to learn more about how we can help you unlock the potential of composable commerce. 

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