Exercise of Options

October 2021

The latest from the digital front line.

All news & insights

Technology & Experience • News

Introducing Branch of the Future: modern commerce for builders merchants

Technology & Experience

4 min read

The builders merchant sector is changing — fast.
Customer expectations are evolving. Nationals are investing in ecommerce. Independents are feeling the pressure to modernise. But for many, digital transformation still feels out of reach: too complex, too expensive, too risky.
That’s why we’ve launched Branch of the Future.
A modular, ready-to-deploy digital commerce framework built specifically for builders merchants. No drawn-out replatform required.
Developed in partnership with BigCommerce, The Journey and Pimberly, Branch of the Future brings together four leaders in ecommerce strategy, implementation, platform and product data.
The result? A packaged solution that delivers big impact without the heavy lifting.

The builders merchant sector is changing — fast.
Customer expectations are evolving. Nationals are investing in ecommerce. Independents are feeling the pressure to modernise. But for many, digital transformation still feels out of reach: too complex, too expensive, too risky.
That’s why we’ve launched Branch of the Future.
A modular, ready-to-deploy digital commerce framework built specifically for builders merchants. No drawn-out replatform required.
Developed in partnership with BigCommerce, The Journey and Pimberly, Branch of the Future brings together four leaders in ecommerce strategy, implementation, platform and product data.
The result? A packaged solution that delivers big impact without the heavy lifting.

Organic Performance • Resources

Top 5 takeaways from Decoding Discovery: Episode 2

Organic Performance

3 min read

AI is already reshaping the way we approach SEO and search visibility. In the first episode of Brave Talk: Decoding Discovery, Geoff Griffiths, Harry Clarke and Ashleigh Noad explore how marketers can respond to changes in the search landscape and use AI tools to their advantage. Here are five standout takeaways from the episode.

AI is already reshaping the way we approach SEO and search visibility. In the first episode of Brave Talk: Decoding Discovery, Geoff Griffiths, Harry Clarke and Ashleigh Noad explore how marketers can respond to changes in the search landscape and use AI tools to their advantage. Here are five standout takeaways from the episode.

Oli and Theo Green on Brave Bison’s acquisition of MiniMBA

News

1 min read

Organic Performance • Resources

Top 5 takeaways from Decoding Discovery: Episode 1

Organic Performance

3 min read

AI is already reshaping the way we approach SEO and search visibility. In the first episode of Brave Talk: Decoding Discovery, Geoff Griffiths, Harry Clarke and Ashleigh Noad explore how marketers can respond to changes in the search landscape and use AI tools to their advantage. Here are five standout takeaways from the episode:

AI is already reshaping the way we approach SEO and search visibility. In the first episode of Brave Talk: Decoding Discovery, Geoff Griffiths, Harry Clarke and Ashleigh Noad explore how marketers can respond to changes in the search landscape and use AI tools to their advantage. Here are five standout takeaways from the episode:

Organic Performance • Resources

Overcoming Organisational Barriers in SEO: Decoding Discovery Episode 2

Organic Performance

5 min read

In episode 2 of Brave Talk, host Geoff Griffiths is joined again by Harry Clarke and Ashleigh Noad from Brave Bison's SEO team to uncover a hard truth about SEO: it’s often not strategy that gets in the way, but internal structures. This episode explores the realities of implementation, the impact of organisational friction, and the human nuances needed to get SEO strategies over the line.

In episode 2 of Brave Talk, host Geoff Griffiths is joined again by Harry Clarke and Ashleigh Noad from Brave Bison's SEO team to uncover a hard truth about SEO: it’s often not strategy that gets in the way, but internal structures. This episode explores the realities of implementation, the impact of organisational friction, and the human nuances needed to get SEO strategies over the line.

Organic Performance • Resources

Decoding Discovery: How AI is Reshaping Search and SEO

Organic Performance

4 min read

When it comes to SEO, AI has changed everything—but not in the way most brands expect.
In the first episode of Brave Talk’s two-part series Decoding Discovery, Geoff Griffiths, Harry Clarke, and Ashleigh Noad break down how AI is shifting search behaviour, reshaping user journeys, and exposing strategic gaps. From AI Overviews to LLM visibility, here's what brands need to know now to keep up.

When it comes to SEO, AI has changed everything—but not in the way most brands expect.
In the first episode of Brave Talk’s two-part series Decoding Discovery, Geoff Griffiths, Harry Clarke, and Ashleigh Noad break down how AI is shifting search behaviour, reshaping user journeys, and exposing strategic gaps. From AI Overviews to LLM visibility, here's what brands need to know now to keep up.

All news & insights