BraveBison

Focus on outcomes rather than outputs

May 2024

Chris Alderman shares that in 2024, you should focus on outcomes rather than outputs and that best practices are great, but they need to lead to your site being found more easily.

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The latest from the digital front line.

All news & insights
Social & Influencer • News

SocialChain launches social-first strategy consultancy StrategyChain

Social & Influencer

4 min read

SocialChain has launched StrategyChain – a new consultancy offering that puts social at the heart of clients’ marketing strategies. Comprising of four core services – brand strategy, communications strategy, product innovation and business transformation – StrategyChain is a response to an increase in enquiries from brands who want to approach their growth from “from social out”.
Performance • Resources

Stop guessing, start knowing: the power of audience clarity

Performance

3 min read

At Brave Bison, we’ve been capitalising on the rapid innovation in the AI space to make more informed decisions that get our clients to better outcomes, faster. Audience clarity is everything. With AI, you can sharpen your targeting, unlock new segments, and boost performance across the board. Follow these five steps to clarify your audience and get ahead of the competition.
Social & Influencer • News

SocialChain is a Campaign UK Agency of the Year finalist

Social & Influencer

1 min read

We’re incredibly proud to announce that SocialChain is a Campaign UK Agency of the Year Awards finalist!
Performance • Commerce • News

Brave Bison promotes Hannah Kimuyu to CEO of integrated Performance and Commerce practice

Commerce

5 min read

Brave Bison promotes Hannah Kimuyu to CEO of integrated Performance and Commerce practice
Performance • Views

Marketing's Role as a Growth Engine: Industry Reactions to the AA/WARC Report

Performance

1 min read

The latest AA/WARC Expenditure Report signals optimism in the advertising industry, with UK ad spend surpassing £10bn in Q3 2024, driven largely by digital channels. Despite economic uncertainty, the report highlights digital transformation as a key driver of growth. Brenda Imeson, Director of Strategy at Brave Bison, emphasises the continued dominance of digital in advertising, noting that even traditional media is shifting towards online formats.
Performance • Views

Marketers, don’t spend more on social — spend smarter

Performance

1 min read

Brave Bison’s Buster Dover unpacks why brands need a smarter, more strategic approach to social spend in 2025.
All news & insights